Appreciations Message
To our Private Jet passengers, partners, and distinguished travelers across the world,
Scott Kirby Chief Executive Officer, United Airlines
11/9/20241 min read


Today, I want to pause—not to speak about aircraft, routes, or numbers—but to speak about people. Because everything we have achieved, every milestone we have reached, and every award we have been honored with exists for one reason only: you.
To our private jet passengers, you place an extraordinary level of trust in us. You invite us into the most important moments of your lives—critical business decisions, long-awaited reunions, creative journeys, quiet returns home. That trust is never taken lightly. It is earned flight by flight, detail by detail, promise by promise kept.
To the artists, leaders, visionaries, and public figures who travel with us—those whose lives often unfold under bright lights—we recognize that what you value most is what cannot be seen: discretion, calm, and certainty. Thank you for choosing us not for attention, but for peace of mind. Your confidence in our service humbles us and inspires us to raise the standard every single day.
Across continents, cultures, and skies, our passengers share one common expectation: to be cared for. That expectation has shaped who we are. It has guided our crews, our engineers, our planners, and our teams on the ground—people who work quietly behind the scenes, driven not by recognition, but by pride in doing things the right way.
The awards we have received over the years are meaningful, and we are deeply grateful for them. But they are not our destination. They are simply markers along a much longer journey—one defined by safety, reliability, innovation, and above all, humanity. Each recognition reminds us that excellence is not a moment; it is a habit.
What makes United Airlines Private Aviation truly special is not just the aircraft we operate or the certifications we uphold—it is the culture we protect. A culture where safety is sacred, where preparation is meticulous, where service is personal, and where every traveler is treated with respect, dignity, and care.
To our loyal passengers who return to us time and time again: thank you for believing in our vision. To those flying with us for the first time: welcome—you are now part of a community built on trust. And to our global partners and teams who make the impossible look effortless: this achievement belongs to you as much as anyone.
As we look ahead, we do so with humility and determination. We will continue to invest, to innovate, and to listen. We will continue to raise the bar—not because awards demand it, but because our passengers deserve it.
From all of us at United Airlines, and from me personally, thank you for allowing us to serve you. Thank you for flying with purpose. Thank you for choosing trust.
God bless you all, and may every journey ahead be safe, meaningful, and filled with possibility.
With sincere gratitude,
Scott Kirby
Chief Executive Officer
United Airlines
